A single question on TikTok has divided drivers across the country, revealing just how unaffordable new cars have become in recent years. The query, “How much is your car payment?” posted by user @thee_secretbakup, has since amassed over 2.6 million views, with users flooding the comments section with stories of their financial struggles.

Car Payments Pushing Beyond $700 Monthly

The influencer, who previously planned to trade in her car once it was fully paid off, was stunned to learn that some users were paying $700 per month for their vehicles — before factoring in insurance, maintenance, and other costs. She now admits that she will drive her current car until it no longer runs, a decision she calls a “new plan.”

According to data from CNBC, the average monthly payment for a new car reached $748 in the second half of 2025, and by the end of the year, it had climbed to $772. Analysts warn that this trend could push the average payment toward $800 or even $1,000 in the coming years.

Roughly one in five drivers is already paying close to $1,000 per month for their car, a figure that has left many questioning the viability of buying a new vehicle altogether. One user lamented, “I’m so stupid. I’m six months from paying off my first car and I got another.” Another added, “What’s crazy to me is a $700 car payment is for just a regular degular car… nothing special or luxury or anything.”

Financial Experts Warn of Rising Burden

Financial analysts have long warned that car payments are becoming increasingly burdensome for consumers. The general rule of thumb is to avoid car payments that exceed 36% of your gross income. However, with the rising cost of vehicles, this guideline may push many consumers toward the used-car market.

“The trend of rising car payments is not sustainable,” said one financial analyst, adding that if this trajectory continues, buyers may eventually be forced to avoid dealerships altogether. “At this point, a car payment is starting to look like a second mortgage.”

The influencer’s post has resonated with many who are now questioning whether it’s even worth buying a new car. One user wrote, “Finding out my $500 car payment is on the low end nowadays is unfathomable to me.” Another user commented, “I’m done with the game. I’ll keep my car until it dies.”

Used Cars as a Viable Alternative

With the cost of new cars becoming increasingly prohibitive, many drivers are turning to the used-car market. Used vehicles are not only more affordable but also offer a lower risk of financial strain. However, this shift could have broader implications for the automotive industry, as dealerships may see a decline in new car sales.

“The used car market is becoming more attractive, especially for those who are looking to avoid the financial burden of a new car loan,” said a car industry analyst. “This trend could continue to grow as car payments rise.”

The debate around car affordability has sparked a broader conversation about the state of the economy and the rising cost of living. With gasoline, groceries, and other essentials also seeing price increases, the financial strain on consumers is mounting.

“It’s rare for influencers to encourage people to spend less, but when things get this expensive, it might be worth listening,” said one commentator on the trend. “This post has highlighted a real issue that many people are facing.”

As the average car payment continues to rise, it remains to be seen how consumers will adapt. Whether they choose to hold on to their current vehicles or explore the used car market, the conversation around affordability is likely to continue.