The 2026 Mother’s Day in Italy is shaping up as a notable event, with shifting consumer preferences and a range of planned activities, while Jewelry, in particular, is seeing a strong uptick in demand, with necklaces leading the trend. At the same time. Families are making plans to celebrate the occasion through workshops, museum visits, and other shared experiences.

Growing Demand for Jewelry

According to Osservatorio #BrandGioielli, collane (necklaces) are the top-selling jewelry item for the 2026 Festa della Mamma, with a 18% increase in sales compared to 2025. This marks a clear shift from the previous year, when bracelets dominated the market with a 23% growth — the data also shows a growing preference for earrings with white crystals, which have seen a 12% rise in popularity over colored crystal models. Also, there is increased interest in double-finish jewelry (gold and steel), which has grown by 8% in recent months.

Family-Centric Celebrations

inItaly reports that Mother’s Day is becoming an occasion for quality family time, with many venues offering special events and activities for the weekend of May 9 and 10. These include workshops and guided museum visits, which turn the celebration into a shared learning and bonding experience — Families are encouraged to check local calendars and book in advance, as availability can be limited. The focus is on creating lasting memories through play, education, and connection.

Global Traditions and Local Events

While the Festa della Mamma is a uniquely Italian tradition, it shares universal themes with Mother’s Day celebrations around the world, as noted in a Spanish article by La Bruja de Oro. From French pastries to Mexican serenades and Spanish banquets, the global celebration of motherhood reflects a common sentiment of gratitude and familial love. In Italy. The Festa della Mamma is typically marked by flowers, shared meals, and thoughtful gifts, with the event reinforcing the deep cultural importance of family bonds.

Separately, a tragic incident involving a 16-year-old from Rome, Riccardo Minghetti, who died in a fire in Crans-Montana, has cast a somber shadow over the Mother’s Day period. The emotional impact of the event was shared by his school community, which remembered him as a curious and brilliant student, and his mother remains in close contact with the school as they continue to support the family during this difficult time.

Weather forecasts suggest a gradual improvement in conditions across Italy, with Meteo.it reporting that high-pressure systems are bringing stable and milder weather from the weekend through mid-next week. This is expected to make the Mother’s Day weekend more pleasant for outdoor and family activities.