Kevin Feige has broken his own box office record, with Spider-Man: Brand New Day grossing $360 million in its domestic debut, surpassing Avengers: Endgame’s $357 million from 2019. This marks the fourth-largest opening weekend in cinema history and the first time a film has earned $932 million globally in just three days. The Tom Holland-led film, the 38th in the Marvel Cinematic Universe (MCU), is on track to cross $1 billion and likely reach $2 billion in no time.
Spider-Man’s Record and Feige’s Confidence
Feige, president of Marvel Studios, called the achievement “overwhelming, frankly, to find ourselves in this position on a Monday morning.” Brand New Day follows the aftermath of Peter Parker’s decision in No Way Home to erase his identity from the world to protect the multiverse. Without his allies, Spider-Man faces a mysterious threat linked to Sadie Sink’s character, as Feige praised Holland’s role in the film’s success, calling him the “magic formula” for Spider-Man’s enduring appeal.
Marvel’s New Projects and X-Men Revival
Feige also announced a new X-Men film to be directed by Jake Schreier following Avengers: Secret Wars in 2027 — the film will feature new actors, with some returning X-Men characters appearing in Avengers: Doomsday in 2026. These include Patrick Stewart, Ian McKellen, and Kelsey Grammer, who have played roles in other Marvel films; the new X-Men film will mark a fresh start for the franchise after years of standalone superhero projects.
Ghost Rider and Daredevil Updates
In a surprising move, Ryan Gosling was announced as Johnny Blaze in the upcoming Ghost Rider film, directed by Shawn Levy; According to Variety, Gosling convinced Levy to take the project in just six minutes, and Marvel’s Feige quickly greenlit it. Meanwhile, Charlie Cox revealed he was contacted by Feige in 2020 about reviving Daredevil, but the project has been on hold since then, as Cox and Vincent D’Onofrio, who played Kingpin, hope to return for Daredevil: Born Again.
Feige also indirectly mocked DC’s superhero films during a Spider-Man celebration, stating that “as characters that grow and evolve over decades, there are no better characters than those of Marvel.” Brand New Day has already outperformed all DC films except four: The Dark Knight, Joker, The Dark Knight Rises, and Aquaman. Feige emphasized the importance of finding the right actor, citing Tom Holland as a key factor in the film’s success.
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