Windhoek — Mobile Telecommunication Company (MTC) convened its 13 sponsored partners last week for a hands-on workshop aimed at sharpening governance practices and sponsorship effectiveness. The event zeroed in on brand handling, media engagement, marketing alignment and financial reporting tied to sponsored activities.

MTC officials described the workshop as a key step to boost accountability across their sponsorship portfolio. The company currently backs 13 beneficiaries with N$19.3 million in funding, covering sports, arts, culture and community projects nationwide.

Tim Ekandjo, MTC’s Chief Brand, Marketing, Communication and Sustainability Officer, addressed participants. He called the partnerships an honor, praising the groups as Namibian organizations with solid reputations in their fields. “Such partnerships come with clear rules and responsibilities to ensure healthy regulated relationships,” Ekandjo said in a statement. “You must remain focused on impact, because our goal is to continue investing in initiatives that positively change lives, empower youth and contribute to building a Namibia that future generations can be proud of.”

Ekandjo pushed beneficiaries to team up, tap into shared strengths and chase excellence without letting up. He cautioned against treating sponsorships as a finish line. Instead, he said, they offer a platform for growth, inclusivity and wider-reaching results.

The executive urged a hard look at what success really means. Achievements, he stressed, should lift others and feed into national progress. MTC’s overall sponsorship pledges top N$30 million, fueling development efforts from community programs to cultural events across the country.

Participants received practical tools during the session. Topics included proper brand usage to avoid dilution, strategies for media outreach and strict financial processes for event funding. MTC emphasized these measures protect investments and maximize public benefit.

The workshop reflects MTC’s broader push to align sponsorships with sustainable outcomes. Company leaders view the beneficiaries as extensions of their brand, committed to shared values. Ekandjo’s remarks highlighted the need for ongoing evaluation to keep programs dynamic.

Namibia’s sponsorship landscape relies heavily on corporate backers like MTC. With youth empowerment and cultural preservation high on the national agenda, such workshops help bridge corporate goals with grassroots impact. Beneficiaries left equipped to handle reporting demands and amplify their work.

MTC plans to build on this momentum. Future sessions may expand to performance metrics and digital storytelling, according to company statements. For now, the focus stays on turning N$19.3 million into tangible change for Namibians.