Samsung Gulf Electronics revealed its Ramadan push in Dubai, aiming to streamline family life with artificial intelligence across its product lineup. The campaign, titled ‘Switch to an Elevated AI Living Experience,’ rolled out Tuesday with special pricing on Samsung.com and the Shop App. It spotlights how AI ecosystems handle chores from Iftar prep to evening entertainment, freeing up time for shared moments.

Devices like Bespoke AI appliances take over kitchen tasks during meal preparations. Samsung OLED TVs deliver sharp viewing for Ramadan series. Galaxy Z Fold7 phones capture clear family photos. Officials at Samsung Gulf said the setup eases the rush of daily rituals in the UAE.

Shafi Alam, senior director and head of the Direct to Consumer and Corporate Marketing Division, explained the strategy. ‘Ramadan shifts home rhythms,’ Alam said. ‘Families seek tools that smooth operations without sacrificing key interactions. This campaign demonstrates how our AI devices remove task friction, letting households prioritize togetherness. Exclusive online deals open these features to more people this Ramadan.’

Buyers in the UAE score 5X Samsung Rewards points on qualifying purchases. Plans include 0% interest installments up to 24 months, buy-now-pay-later choices, bundle savings on multiple items, trade-ins and free delivery. Promotions cover mobiles, visual displays and home appliances, all tied to Samsung’s 2026 ‘Your Companion to AI Living’ goal.

The effort builds on Samsung’s push for integrated tech. Connected gadgets sync to cut stress from routines many families face during fasting. Preparation chaos gives way to efficient setups. Rituals flow better. Evenings bring calm connection. Campaign visuals show these shifts in real home settings across the Gulf.

Offers run through Ramadan on select models. Consumers can bundle a Galaxy phone with an OLED TV or pair appliances for s. Payment flexibility suits varied budgets. Trade-in programs refresh old gear with AI upgrades. Delivery hits doorsteps without extra fees.

Samsung positions the lineup as true companions. AI anticipates needs, from recipe tweaks in smart fridges to optimized laundry cycles post-Iftar. TVs adjust visuals for group watches. Phones edit shots on the fly. The ecosystem spans rooms, creating what company executives call elevated living.

Alam highlighted regional appeal. Homes in the UAE and Gulf adapt uniquely to Ramadan. Samsung tailors deals to match. Early response shows strong interest in bundles combining entertainment and kitchen tech. Shoppers browse online for instant access.

This marks Samsung’s latest Ramadan play. Past years brought similar tech-focused promotions. The 2026 vision amps up AI depth, promising smarter interactions ahead.