Vodafone Idea, India’s third-largest telecom operator, introduced a budget-friendly Non-Stop Hero plan priced at Rs 398 that targets data-intensive users. Valid for 28 days, the recharge provides 3GB of high-speed data per day, totaling 84GB, along with unlimited local, STD, and roaming calls plus 300 SMS.

Officials at Vi described the plan as the most affordable in its category for cost per GB. At roughly Rs 4.74 per GB, it undercuts many competing prepaid and postpaid options from rivals like Airtel and Jio. Customers receive daily data quotas that reset at midnight, ensuring steady access without front-loading all benefits.

The Rs 398 pack stands out for its balance of price and utility. Heavy streamers and social media enthusiasts get ample bandwidth for video playback and browsing. Once the daily 3GB limit hits, speeds drop to 64Kbps, but users retain unlimited access. Vi confirmed no fair usage policy caps beyond the daily allotment.

For those needing extended coverage, Vi offers a Rs 698 variant with 56-day validity. That plan splits 600GB into two 28-day blocks of 300GB each, maintaining the same daily 3GB structure and unlimited calls. Both packs support 5G where available, according to company statements.

Vi’s Non-Stop Hero lineup emphasizes value amid rising data demands. The Rs 398 option lacks bundled OTT subscriptions like those in higher-tier plans, such as Disney+ Hotstar or SonyLIV access found in Rs 719 packs. Still, it delivers core essentials without extras that inflate costs.

Recharge happens via the Vi app, website, or retail outlets across India. The plan activates instantly upon payment. Vi reported strong uptake since launch, with millions of users shifting to Non-Stop Hero packs for their reliability. Network coverage spans urban centers like Mumbai and Delhi to rural areas in Uttar Pradesh and Bihar.

Competitors have similar daily data plans, but Vi positions this one as superior on price. Jio’s Rs 349 pack offers 2.5GB daily for 28 days, while Airtel’s Rs 409 equivalent provides 3GB but adds premium video benefits. Vi customers praised the unlimited calls feature, eliminating surprise bills from frequent dialing.

Company executives highlighted the plan’s role in retaining prepaid subscribers facing tariff hikes earlier this year. Vi serves over 280 million users nationwide. The Non-Stop Hero series, launched last year, now includes options from Rs 398 to Rs 3,999, catering to light and power users alike.

Users can check balances by dialing *199# or through the MyVi app. Vi assured smooth rollover of unused daily data to the next day under certain conditions, though full details appear in plan terms. This Rs 398 recharge fills a key gap for cost-conscious data hogs.