HONG KONG, 7 October 2026 — ANTA Sports Products Limited (HKD counter: 2020.HK; RMB counter: 82020.HK; together with its subsidiaries, “ANTA Group”), a leading global multi-brand sporting goods group, announced today that it has completed its acquisition of a 29.06% stake in PUMA SE for a cash consideration of €1,505.5 million. All relevant regulatory approvals have been obtained and customary closing conditions have been satisfied, making ANTA Group PUMA’s largest shareholder.

Key facts

  • ANTA Group is now PUMA’s largest shareholder, a further step in the upgrade of its global strategy.
  • ANTA plans to use complementary strengths and its multi-brand management experience to help PUMA unlock its market potential worldwide, including in China.
  • ANTA will fully respect PUMA’s sporting heritage, distinctive brand identity and corporate culture, as well as its independent governance structure and brand autonomy.

The shares were acquired from Artémis, the investment company of France’s Pinault family.

ANTA Group described the investment as an important milestone in its “single-focus, multi-brand, globalization” strategy, saying it will further strengthen the group’s international influence, market coverage and competitiveness in the global sporting goods market. The group said it will draw on its long-established capabilities in multi-brand management, retail and global resource integration to support PUMA.

“We are delighted to become PUMA’s largest shareholder and a long-term strategic partner,” said Ding Shizhong, Chairman of ANTA Group. “The global sporting goods market continues to grow steadily, driven by both rising participation in sport and growing consumer demand, and it holds enormous opportunities. ANTA Group is a multi-brand enabling company, and the value of our multi-brand strategy lies in using the group’s support to unlock the value and potential of outstanding brands.”

“We believe PUMA’s brand heritage and value are highly attractive,” Ding said. “We have full confidence in PUMA’s management team and support the strategic transformation plan it is pursuing. As a long-term investor, we will support the PUMA brand with our retail and operational expertise, fully unlock its brand value and growth potential, and create long-term value for consumers around the world.”

Arthur Hoeld, Chief Executive Officer of PUMA SE, said PUMA has built one of the world’s best-known sports brands, with a rich history, strong sporting credentials, a global business footprint, leading innovation capabilities and a powerful network of partners. He said PUMA welcomes ANTA Group as its largest shareholder and sees its long-term commitment as a sign of confidence in PUMA’s strategy, management team and future. “We look forward to building a fruitful partnership and exploring areas where our respective strengths can create sustainable value for PUMA and its shareholders on our journey to become a top 3 global sports brand,” Hoeld said.

ANTA Group said it will fully respect PUMA’s sporting heritage, distinctive brand identity and corporate culture, as well as its independent governance structure and brand autonomy. As previously announced, the group will seek appropriate representation on PUMA’s Supervisory Board. It currently has no plans to make a takeover offer for PUMA.

Source: ANTA Sports Products Limited press release, 7 October 2026; quotes as published by ANTA and PUMA. Images courtesy of ANTA Group.