Pattaya police ruled out criminal involvement in Quentin Griffiths’ death. Investigators found his body directly below the balcony of his unit in an 18-storey building. The apartment door was locked from the inside. No forced entry marks appeared anywhere.

CCTV footage captured no one entering or leaving the apartment around the time of the fall, police said. An autopsy confirmed no evidence of struggle or assault. "All initial findings point to suicide," a police statement noted.

Officers discovered legal documents inside the apartment linked to ongoing lawsuits. A Thai friend told investigators Griffiths expressed deep concerns over disputes with his estranged second wife, a Thai national. She had accused him of stealing more than $673,000 from their joint business, according to reports.

Griffiths faced arrest last year after she claimed he forged documents to sell land shares without her consent. Police questioned and released him. The probe continued up to his death.

An Asos spokesperson shared condolences. "We are saddened to hear about the passing of Quentin, one of our original co-founders," the statement read. "He played an important role in the firm’s early success."

British officials stepped in to aid the family. "We are supporting the family of a British national who has died in Thailand and are in contact with the local authorities," a Foreign Office spokesperson said.

Griffiths helped launch Asos in London in 2000 alongside Nick Robertson, Andrew Regan and Deborah Thorpe. The company started as As Seen On Screen, peddling celebrity-inspired outfits from film and TV. It rebranded to Asos in 2002.

The retailer exploded into a global powerhouse. It stocked hundreds of brands plus its own lines. Valuation topped 6 billion euros at its height, exceeding $8 billion in U.S. dollars. Designs caught the eye of Kate Middleton and Michelle Obama.

Griffiths handled marketing as director until 2004. He held major shares for years after departing.

Police wrapped their initial inquiry swiftly. They notified Griffiths’ next of kin through British consular channels. The seaside city of Pattaya, a popular expat hub two hours southeast of Bangkok, served as his home base in recent years.

Friends described Griffiths as private amid his legal woes. The fallout from his marriage strained finances and health, one associate told investigators. No suicide note surfaced, but the locked scene and solitary circumstances sealed the official view.

Asos, now a FTSE 250 fixture, marked the milestone quietly. Shares dipped slightly on news of the founder’s death but recovered by close Friday.

Thai authorities prepared to release the body for repatriation. British diplomats coordinated logistics from Bangkok.