The Dallas Cowboys Cheerleaders (DCC) have made a major update to their iconic uniform this season with the addition of Bella Stud earrings from jewelry designer Kendra Scott, according to Forbes. This is the first time the cheerleaders have worn uniform earrings, and the collaboration has been highly successful, selling out twice and currently facing a wait list for its third drop.

Collaboration and Consumer Response

According to Forbes, the Bella Stud is part of the third season of Kendra Scott’s Dallas Cowboys Inspired Collection, which includes statement necklaces, other earring styles (such as cowboy boots and five-point stars), cuff bracelets, and a $2,400 lab-grown diamond Dallas 14K white gold pendant necklace. The partnership with the Cowboys began in 2019 and expanded in 2025 with the launch of the Kendra Scott Lounge at AT&T Stadium, the brand reported that 33% of purchases of the Bella Stud have come from new customers, indicating a successful collaboration.

Camille Sturdivant, beginning her fourth season as a DCC, is one of the faces of the campaign, alongside Kylie Dickson, Allison Khong, and Jenna Waller, Kendra Scott, a Texan designer, was an obvious choice for the collaboration, which has become a significant part of the DCC’s gameday look.

Behind the Icon: Kelli Finglass and the Future of the DCC

After more than three decades shaping the Dallas Cowboys Cheerleaders, Kelli Finglass, the longtime director, is no longer dismissing the idea of stepping away, according to MARCA. Finglass has been a central figure in the DCC for over four decades, first performing as a cheerleader from 1984 to 1989 before moving into coaching and leadership. Her personal sacrifices, especially time with her family, have become increasingly difficult to ignore.

“I’ve sacrificed a lot of time with my family,” Finglass said, acknowledging the personal cost of her commitment to the team, though the decision to retire, if it ever comes, will be a personal one, she said. A potential milestone—becoming a grandmother,could be a turning point for her. “That would definitely give me a heartfelt reason to go to a new chapter,” she added, showing that her leadership perspective has evolved with age and motherhood.

Viral Moments and International Appeal

Timothée Chalamet, the French-American actor, made headlines after a viral encounter with the Dallas Cowboys Cheerleaders during the 2026 World Cup semifinal match between France and Spain, according to HOLA. Chalamet, who was in attendance at the Dallas game, greeted the cheerleaders with enthusiasm, exchanging hugs and even waving pom-poms with them, while the moment, captured on video and shared by the cheerleaders themselves, became a social media sensation.

Chalamet’s excitement was genuine but short-lived, as France lost the match to Spain — the actor, who was born in New York but has strong French roots through his father, Marc Chalamet, was visibly disappointed by the result. His viral moment with the cheerleaders, however, exposed the international appeal of the DCC. The cheerleaders, known for their rigorous selection process and iconic status in pop culture,especially through the Netflix docuseries America’s Sweethearts,continue to attract attention from global celebrities and fans alike.

Meanwhile, the DCC has become a lifestyle icon beyond just cheerleading, as reported by 마리끌레르 코리아; their high-intensity training regimen includes cardio, interval running, core planks, and Russian twists, all designed to maintain the stamina needed for their performances. Their diet follows a high-protein, low-carb approach to support their rigorous schedule.

For hair care, the DCC uses deep-nourishing hair masks before sleep and installs shower filters to combat dryness; they also use two types of hair spray,one for flyaways and one for curls. In terms of makeup, they avoid shadow fallout by applying base makeup after eye makeup and use warm and cool-toned shading for contouring, as well as powder highlighter for body lighting to maintain a polished look during performances.