Twitch has removed a key barrier for content creators by opening sponsorship opportunities to Affiliates, a move aimed at helping them access more earning potential; Starting today, Affiliates can be discovered by brands, execute campaigns, and get paid,all through the Sponsorship Dashboard. Previously, sponsorships were limited to Partner streamers or a few one-off campaigns like the Minecraft-related “Tiny Takeover” and “More Minecraft, More Challenges.” According to Twitch, these campaigns saw more than 50% of participating, paid streamers as Affiliates, highlighting clear brand interest in working with them.

Eligibility and Getting Started

To qualify for sponsorships, Affiliates must complete the Creator Sponsorship Certification and accept the Portal terms in the Sponsorship Portal; Once certified, they will receive notifications and emails about campaigns that match their profile. According to the Twitch Blog (in Spanish and German), the process is now cut, enabling Affiliates to manage campaigns from start to finish in one place.

Partnerships with Platforms Like Wehype

Twitch has also partnered with Wehype, a global creator marketing platform, to surface additional sponsorship offers directly within the dashboard; this collaboration is already yielding results,EA is offering a sponsorship for their Battlefield title through Wehype, starting this week. According to the Twitch Blog, the goal is to help Affiliates get discovered by brands more easily and expand their reach in the creator economy.

Twitch in the Gaming and Esports Environment

While Twitch’s focus is on growing its platform for content creators, it remains a key player in live events and tournaments, while For example, the DRAGON BALL GEKISHIN SQUADRA 2026 World Championship Finals will air live on both YouTube and Twitch on August 23rd (JST). The tournament, which saw teams from Asia, North America, South America, and Europe qualify through a series of stages, will feature four elite teams battling for the title of world champion.

Separately, the PUBG Esports Global Series 9 (PGS 9) is also set to air on Twitch, with the Survival Stage on August 20th and Grand Finals from August 21st to 23rd. The top eight teams from previous PGS events bypass the Survival Stage and go directly to the Finals — the tournament will be broadcast in multiple languages and time zones, including English (CEST/PST), Turkish (IST), Russian (MSK), and Portuguese (BRT).