Cracker Barrel’s chief executive. Julie Masino. Is stepping down a year after the company faced widespread backlash over its controversial rebrand, according to BBC; the restaurant chain said on Monday that Masino will leave in August, with David Deno, the former boss of Bloomin’ Brands, taking over. The rebrand sparked a national controversy, with critics including President Trump, who urged the chain to restore its original logo after critics accused it of abandoning its heritage. Masino did not issue a statement about her resignation, but Cracker Barrel’s management thanked her for her tenure — the leadership change comes after a turbulent period for the business, which runs nearly 660 country-themed store and restaurants sites across 44 US states. Plans to simplify the classic logo and modernise store interiors sparked fierce resistance from loyal diners who argued the changes stripped away the brand’s nostalgic Southern charm. The misstep highlighted the delicate balance facing brands hoping to attract younger audiences without alienating their core, longstanding customer base, and At the time, critics described the rebrand as “soulless” and “generic.” President Trump later congratulated the chain’s reversal. In his own statement on the transition, Deno paid tribute to Cracker Barrel’s “deep connection with guests across generations.” In addition to public scrutiny, Cracker Barrel has struggled financially. Shares of the Tennessee-based chain fell by more than 2% after Monday’s announcement and are still around a fifth lower than this time last year, and Cracker Barrel’s shares have struggled because sales are falling and customer traffic is slowing, all while restaurants grapple with soaring costs. The transition comes as Cracker Barrel faces fierce competition from chains like Denny’s and IHOP, which have been fighting to take market share among budget-conscious diners seeking classic American comfort food. Masino will stay at the company until October to help Deno through the transition.