Kris Jenner’s likeness has become a symbol of good fortune on Chinese social media platforms like Weibo and Xiaohongshu, with users changing their profile pictures to her image in hopes of prosperity. The trend. Which has seen hundreds of thousands of posts in the past three days, is being described as both humorous and aspirational by participants.

Origins of the Trend

The phenomenon began when TikTok creator Marcelo Wang, who teaches Mandarin slang and phrases, highlighted the trend in a video on Friday. Wang explained that the trend had gained traction because Jenner is viewed as one of the hardest-working businesswomen in the US, and Chinese users respect hard work and perseverance.

“Cosplaying Kris Jenner is like a Gen Z funny way to manifest success,” Wang said in the video. His post gained significant attention. With many viewers sharing their own edits of Jenner’s image, often in various professional contexts like ‘lawyer Kris’ or ‘teacher Kris.’.

Jenner herself responded to the trend by commenting on Wang’s video on Sunday, writing, “you’re ALL doing amazing, sweetie!!!!” — a reference to her famous quote from Keeping Up With the Kardashians. Her comment further fueled the trend. With users reposting her message and adding their own variations.

Popularity on Xiaohongshu and Douyin

Business Insider estimates that 99. 000 posts using Jenner’s image have been posted on Xiaohongshu, with a combined 52.9 million views. The platform. Known as RedNote in some regions. Has a user base of around 300 million, many of whom migrated from TikTok after it faced potential restrictions in the US last year.

The trend has also taken hold on Douyin, China’s version of TikTok, where videos featuring Jenner’s image and explanations of the trend have been viewed hundreds of thousands of times in the past two days. Some videos explain how to edit Jenner’s likeness and use it as a symbol of luck, while others feature users claiming success after adopting the trend.

One user on Douyin claimed they passed an important exam after changing their profile picture to Jenner’s image, but Others have shared similar stories, suggesting a strong belief in the trend’s power to bring about positive outcomes.

Spread Beyond China

Although the trend has not yet gained significant traction on Western social media platforms like X, some users have posted about it, with one claiming they passed an exam thanks to the trend. The trend is still in its early stages on these platforms, but it has already sparked curiosity and engagement from users across the globe.

The spread of the trend highlights the growing influence of Chinese social media platforms and their ability to create and propagate global trends — With over 300 million users on Xiaohongshu alone, the platform has become a powerful force in shaping online culture, particularly among younger demographics.

The phenomenon also highlights the cultural fascination with American celebrities and the way their images are repurposed and reinterpreted in different parts of the world. Jenner’s image, in particular, has become a symbol of success and hard work in the eyes of many Chinese users.

As the trend continues to gain momentum, it remains to be seen whether it will spread further beyond China or take on new forms in other regions. For now, it serves as a testament to the power of social media in shaping cultural and personal aspirations around the world.