Pete Buttigieg returned to South Carolina this weekend, seeking to re-engage with Black voters and assess support for a potential 2028 White House run; his 2020 presidential campaign faltered in the state, where he finished fourth in the primary and failed to connect with the majority of Black voters. This time, the reception was noticeably different, with standing ovations during speeches and praise for his work as transportation secretary.

Rebuilding Connections in South Carolina

At an NAACP Freedom Fund Dinner in South Carolina, Buttigieg received a standing ovation after being credited for securing millions in federal funding for local infrastructure projects. Another ovation followed as he warned of a country in “big trouble” and outlined a vision for the future; “There is no such thing as again in real life. The only way out is through,” he told the crowd of more than 200 people.

South Carolina is set to host the first Democratic primary in 2028, a shift intended to give Black voters a greater voice early in the nomination process. For Buttigieg, winning their support is key to his political future, and the state’s Black voters make up a majority of the Democratic electorate, and their backing could determine whether he secures the nomination.

International Priorities and Leadership

During a brief meeting in Berlin, Buttigieg discussed the U.S. commitment to Ukraine amid the ongoing war with Russia, while he emphasized the importance of supporting Ukraine’s infrastructure and economic viability as it continues its defense. “Infrastructure is so important to the economic viability of Ukraine, even as they’re under attack,” he said, though Buttigieg’s role as transportation secretary includes overseeing projects that aid in the reconstruction of war-torn areas.

Appointed by President Joe Biden, Buttigieg previously ran for the Democratic nomination in 2020 before endorsing Biden — Now, he is being considered a potential successor to Biden within the party. His remarks in Berlin highlighted the administration’s long-term commitment to Ukraine, even as the conflict extends beyond initial projections.

Engaging Diverse Audiences

In Nevada, Buttigieg launched a Spanish-language television ad titled “Primer Día,” emphasizing his ability to unify the country; the ad, which begins airing after a strong performance in the New Hampshire primary, features Buttigieg addressing the challenges facing the nation. “I’m running for the president who turns the page and unites our divided country while addressing urgent problems,” he said in the ad.

Pete for America has established a strong presence in Nevada, with 12 offices and over 100 staff working across the state; the campaign plans to engage with diverse communities, including through a town hall hosted by LULAC, the largest Hispanic organization in the U.S. This outreach reflects Buttigieg’s broader strategy to build a broad coalition ahead of future contests.

As Buttigieg travels the country, his message centers on unity and actionable solutions. Whether in South Carolina, Europe, or Nevada, he is working to redefine his political brand and position himself as a leader for a divided nation.